Posts Tagged ‘ Search Engine Optimisation ’

SEO: More Than Results Pages

November 14th, 2008

They say no man is a mountain and the same can be said of any business large or small. In today’s unstable and dynamic markets no business can ever hope to be a success without forming a large quantity of contacts and alliances across a range of sources. Alliances can be formed with other businesses on several levels and for several different end goals all centred on mutual benefits. An example of a major business alliance is the PowerPC alliance which consists of Apple, IBM and Motorola (AIM). This was designed to take on the microprocessor monopoly and they successfully produce some of the staple products for the computing industry. Of course not all business alliances have to be of such a long lasting and industry wide levels. Some business alliances can be a small as placing a link on each others site. Continue reading “SEO: More Than Results Pages” »

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Search Engine Optimisation (SEO)

SEO Could Keep You Afloat In The Economic Storm

October 23rd, 2008

As the nights draw in and the winter weather begins to pinch in the mornings, we are all facing an either worse climate economically and every business is battening down the hatches to be prepared for the impending storm that is the recession.

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Pay Per Click (PPC) Search Engine Marketing Search Engine Optimisation (SEO)

Organic Or Paid Links: A Common Problem For Search Engine Opimtimisation Specialists

July 15th, 2008

In life we are regularly faced with a difficult choice; stick to the rules, take the higher road and get the results in the right way or alternatively bend the rules, walk on the wild side and get to the top without worrying who’s toes you step on. This is a problem faced by many search engine optimisation specialists, the choice of whether to use the ‘organic’ techniques to achieve top rankings or use the strictly outlawed paid links system to build links quickly and reach the top of the rankings in a flash. This blog will argue both sides and determine what has caused this growth and what is the road to take. Continue reading “Organic Or Paid Links: A Common Problem For Search Engine Opimtimisation Specialists” »

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Link Building Search Engine Optimisation (SEO)

Is PageRank Just a Farce?

March 4th, 2008

Recently in search engine optimization marketing, there has been a lot of fuss over Google’s PageRank (PR), mainly due to sites having a decreased PageRank. Google has its reasons for this, which can be found on his blog or on my article, ‘Paying the Price’.

For those who aren’t search engine optimisation specialists, PageRank is a collection of factors which judge your website on a scale of 0-10 of how important it is and one of the more powerful factors is inbound links to your website. Because the linking patterns hold so much weight, it means people are trying to increase their PR by paying for links and using other ‘below the belt’ methods. Continue reading “Is PageRank Just a Farce?” »

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Google Search Engine Optimisation (SEO)

DMOZ Submissions

December 20th, 2007

After speaking with other experts in search engine optimisation Hampshire, it has been agreed that the infamous DMOZ directory is extremely hard to get listed in. It is a system where it is moderated by volunteers and as search engine optimization marketing has grown in popularity and need, so has the people submitting to the directory.

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Search Engine Optimisation (SEO)

Paid Links Crackdown

December 20th, 2007

Google have announced they are going to punish any businesses that purchase links on the Internet, whether it be paid submissions, deep links or sponsored listings, in order to influence and increase rankings in the SERPs. However, quality bought links from sites such as Joe Ant and Yahoo, for example will not penalised.

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Google Search Engine News Search Engine Optimisation (SEO)