Posts Tagged ‘ Search Engine Optimisation ’
University SEO Qualification
Yes, that’s right, it will possible to get standardised SEO qualifications from a university in the UK in the near future. A while ago I filled in a questionnaire from the University of Salford in Greater Manchester, and they’ve just announced their Search and Social Media Marketing Course. It is accredited by SEMPO as well as getting the thumbs up from some of the industries finest.
SEO Tips- Flash and AJAX do not clean up on the web
I think this may be one of the most enduring topics I’ve dealt with, and it surfaced again a few days ago in a meeting:
Will the use of Flash and/or AJAX help or hinder the SEO of my site?
Continue reading “SEO Tips- Flash and AJAX do not clean up on the web” »
SEO Tips- How SEO and PPC can help each other out
Sometimes PPC is a better option than SEO, and vice versa- it depends what your goals are. In the shorter term PPC is good for bolstering traffic and conversions while your SEO is taking off. It’s also good for deadly specific conversions as well as Sale and seasonal promotions. SEO is good for building website authority, increasing reach and growing conversions.
Continue reading “SEO Tips- How SEO and PPC can help each other out” »
Categories:
PPC Search Engine Marketing SEOWebmaster Tips- Why SEOs don’t want pages indexed
Mostly you’ll want search engines to crawl and index everything on your site, or rather everything that a visitor should see. There are though plenty of reasons for preventing some content/pages being crawled and indexed. In this post we’ll go through some techniques to prevent pages from being seen by search engines.
Continue reading “Webmaster Tips- Why SEOs don’t want pages indexed” »
Categories:
FAQ Google Webmaster Tools SEO Tips Webmasters ToolsSearch Trends 2010- SEO and the summer lull
The seasons affect pretty much everything, so it’ll be no surprise that the search environment gets shaken up when temperatures fall and rise, or the days lengthen or draw in. Taking notice of this is useful, it allows us to make assumptions and to plan- you’d be surprised how many people don’t factor that a scorching summer tends to mean a decline in searching.
Continue reading “Search Trends 2010- SEO and the summer lull” »
Webmaster Tips- setting up Google Webmaster Tools
Google Webmaster Tools (GWT) used to be pretty dull, it couldn’t hold a candle to its steroid guzzling sibling Google Analytics, and that’s as it should be. They do two different things, differently. However it has grown and evolved to become much more than a sitemap submitter or geo-targeter, very useful for SEO.
Continue reading “Webmaster Tips- setting up Google Webmaster Tools” »
Categories:
Atelier SEO News Google Products Google Webmaster Tools SEOSEO Tips- Google Webmaster Tools and the long tail
Google Analytics is the bomb when it comes to seeing who’s doing what on your site, how they got there, and any number of other stats. With the right filters you can even get it to show you the positions of the keywords that brought visits- Colin wrote an excellent post on this back in May.
Continue reading “SEO Tips- Google Webmaster Tools and the long tail” »
Categories:
Atelier SEO News Google Products Google Webmaster Tools SEOCanonical – why do SEOs use that word?
In SEO there are plenty of opportunities to talk techie if you really want to. It’s not as über techie as say security testing but there are some words and phrases that get constant use, and they deserve a decent explanation.
Words have their own history and evolution- etymology. It is definitely one of the best Ologies and its going to help us out here.
Categories:
Atelier SEO NewsUsability and SEO – Never One Without The Other
There are many people in the web industry that believe that Search Engine Optimisation and usability are two different things and should be treated separately. These are the people that will offer “SEO” services whilst their primary target is to build links and to write some Meta Data. A true SEO professional understands that to gain high rankings and achieve the ultimate target of increasing productivity of a website, usability has to be at the forefront of their thinking.
Continue reading “Usability and SEO – Never One Without The Other” »
Number 1 rankings, any good are they, really?
I love that a number 1 ranking in Google is a highly sought prize.
I love that people have goals, and usually want the best outcome.
I also love that that these two things can *sometimes* be completely unrelated.
Continue reading “Number 1 rankings, any good are they, really?” »
Categories:
Atelier SEO News Search Engine Optimisation (SEO) SEO Tips