Posts Tagged ‘ PPC ’
Google AdWords Change Their Display URLs – For The Worst
Google have recently announced that all display URLs will now appear as lower-case instead of having the options to appear as both and this week they started to roll it out.
Continue reading “Google AdWords Change Their Display URLs – For The Worst” »
Google Testing Sponsored Links Colour
Whilst this is not something that will interest most people, I have started noticing that Google is currently testing the colour of the sponsored links sections.
Categories:
Google Google AdWords Pay Per Click (PPC)SEO Tips- How SEO and PPC can help each other out
Sometimes PPC is a better option than SEO, and vice versa- it depends what your goals are. In the shorter term PPC is good for bolstering traffic and conversions while your SEO is taking off. It’s also good for deadly specific conversions as well as Sale and seasonal promotions. SEO is good for building website authority, increasing reach and growing conversions.
Continue reading “SEO Tips- How SEO and PPC can help each other out” »
Categories:
PPC Search Engine Marketing SEOSave Money on your Google AdWords with the Search Query Performance Report
The Search Query Performance report was introduced to Google AdWords show the performance data for the queries that triggered your keywords. In this blog post we will talk about what it can show you and how best to use this for your pay per click campaign.
Continue reading “Save Money on your Google AdWords with the Search Query Performance Report” »
Categories:
Google AdWords Pay Per Click (PPC)Google AdWords Announces Broad Match Modifier
Google AdWords has announced the introduction of the Broad Match Modifier which lets you create keywords with more control than broad match and a further reach than phrase match. Designed to receive more clicks and conversions at a better ROI, the Broad match modifier is aimed at those people who mainly use Exact and Phrase matches.
Continue reading “Google AdWords Announces Broad Match Modifier” »
Pay Per Click Landing Pages- Wise Words
Back in 2006 Seth Godin wrote about landing pages. As with a lot of the things Seth writes he is ahead of his time, and a good plain speaker.
So, more than 4 years on have the fundamentals changed?
The answer is “no”.
Continue reading “Pay Per Click Landing Pages- Wise Words” »
Categories:
Google AdWords Pay Per Click (PPC)How Do You Improve Your Google AdWords Quality Score?
In the last post “What is Google AdWords Quality Score & Why is it important?” we discussed the factors of the Google AdWords Quality Score and how this can influence the running of your account.
As promised, we will now talk about the best way to improve it to ensure the optimum performance of your campaign.
Continue reading “How Do You Improve Your Google AdWords Quality Score?” »
Categories:
Google AdWords Pay Per Click (PPC)What is Google AdWords Quality Score & Why is it important?
Quality score is a very important factor when managing your Google AdWords account, it can in fact make or break your pay per click campaign. In this post we will discuss what quality score is and how you can improve it.
Continue reading “What is Google AdWords Quality Score & Why is it important?” »
Categories:
Google AdWords Pay Per Click (PPC) PPCSEO Could Keep You Afloat In The Economic Storm
As the nights draw in and the winter weather begins to pinch in the mornings, we are all facing an either worse climate economically and every business is battening down the hatches to be prepared for the impending storm that is the recession.
Continue reading “SEO Could Keep You Afloat In The Economic Storm” »