Recently in search engine optimization marketing, there has been a lot of fuss over Google’s PageRank (PR), mainly due to sites having a decreased PageRank. Google has its reasons for this, which can be found on his blog or on my article, ‘Paying the Price’.

For those who aren’t search engine optimisation specialists, PageRank is a collection of factors which judge your website on a scale of 0-10 of how important it is and one of the more powerful factors is inbound links to your website. Because the linking patterns hold so much weight, it means people are trying to increase their PR by paying for links and using other ‘below the belt’ methods. Continue reading “Is PageRank Just a Farce?” »