So, mobile search has been touted as the next big thing since, well forever it seems, but does an SEO’d mobile site have the same clout as a regular one?

Apparently not, according to eDigitalResearch and IMRG’s survey at the end of last month. While 12% of those questioned said they would use their ‘phone to shop online (and 12% said they were likely to) 25% intended to, or had used their ‘phone for research only, and 20% used their ‘phones in-store to check or compare prices, shame on you display merchandisers ; )

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