Posts Tagged ‘ Measurement ’
SEO Tips- Capturing Google campaign data in form submissions, from cookies
Back in May 2009 Google made it absolutely clear (via Myth 7) that you can use your analytics data and add it to other systems, such as CRMs. We’ve been working for a while on a few implementations of this, and its turning out well. The exception is that we don’t squirt the captured data into any other systems, rather we create the means for website owners to do this- by reporting well specified and ordered data.
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Analytics Analytics Atelier SEO News FAQ Google Analytics SEO TipsSearch Trends 2010- SEO and the summer lull
The seasons affect pretty much everything, so it’ll be no surprise that the search environment gets shaken up when temperatures fall and rise, or the days lengthen or draw in. Taking notice of this is useful, it allows us to make assumptions and to plan- you’d be surprised how many people don’t factor that a scorching summer tends to mean a decline in searching.
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SEO Keyword Types
As with most processes (and lets be clear, SEO IS a process) regular retrospectives are really handy. They allow you to see what has worked, what needs tuning, and what can be binned. With keywords in your SEO campaign a review once a quarter is a sensible thing to do- long enough to test, short enough to spot weaknesses and react.
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Keyword Research SEO