Posts Tagged ‘ Link Building ’
Selling links firmly back on the agenda
According to Econsultancy the Express Group of newspapers is fully committed to offering article/advertorial space for the purpose of hosting paid links.
The uptake seems pretty good (from Express Group’s perspective) with comments that John Lewis, Zurich Connect, lastminute.com, Sainsbury’s and Schwartz appear to be glad of the opportunity. The Econsultancy article pretty much covers the key SEO points- the negligible risk of any penalty from Google, the undermining of the host site’s authority, and also the general sense of ennui that the traditional press is labouring under.
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SEO: More Than Results Pages
They say no man is a mountain and the same can be said of any business large or small. In today’s unstable and dynamic markets no business can ever hope to be a success without forming a large quantity of contacts and alliances across a range of sources. Alliances can be formed with other businesses on several levels and for several different end goals all centred on mutual benefits. An example of a major business alliance is the PowerPC alliance which consists of Apple, IBM and Motorola (AIM). This was designed to take on the microprocessor monopoly and they successfully produce some of the staple products for the computing industry. Of course not all business alliances have to be of such a long lasting and industry wide levels. Some business alliances can be a small as placing a link on each others site. Continue reading “SEO: More Than Results Pages” »
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Search Engine Optimisation (SEO)Organic Or Paid Links: A Common Problem For Search Engine Opimtimisation Specialists
In life we are regularly faced with a difficult choice; stick to the rules, take the higher road and get the results in the right way or alternatively bend the rules, walk on the wild side and get to the top without worrying who’s toes you step on. This is a problem faced by many search engine optimisation specialists, the choice of whether to use the ‘organic’ techniques to achieve top rankings or use the strictly outlawed paid links system to build links quickly and reach the top of the rankings in a flash. This blog will argue both sides and determine what has caused this growth and what is the road to take. Continue reading “Organic Or Paid Links: A Common Problem For Search Engine Opimtimisation Specialists” »
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Link Building Search Engine Optimisation (SEO)Paid Links Crackdown
Google have announced they are going to punish any businesses that purchase links on the Internet, whether it be paid submissions, deep links or sponsored listings, in order to influence and increase rankings in the SERPs. However, quality bought links from sites such as Joe Ant and Yahoo, for example will not penalised.
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Google Search Engine News Search Engine Optimisation (SEO)