Posts Tagged ‘ Google AdWords ’
Google AdWords Announces Broad Match Modifier
Google AdWords has announced the introduction of the Broad Match Modifier which lets you create keywords with more control than broad match and a further reach than phrase match. Designed to receive more clicks and conversions at a better ROI, the Broad match modifier is aimed at those people who mainly use Exact and Phrase matches.
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How Do You Improve Your Google AdWords Quality Score?
In the last post “What is Google AdWords Quality Score & Why is it important?” we discussed the factors of the Google AdWords Quality Score and how this can influence the running of your account.
As promised, we will now talk about the best way to improve it to ensure the optimum performance of your campaign.
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Categories:
Google AdWords Pay Per Click (PPC)