Posts Tagged ‘ click through rate ’
Google AdWords Change Their Display URLs – For The Worst
Google have recently announced that all display URLs will now appear as lower-case instead of having the options to appear as both and this week they started to roll it out.
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Improve Your Google AdWords Click Through Rate (CTR)
The Click Through Rate in your Google AdWords account has fast become one of the most important things in your account. It allows you to understand how people are interacting with your Keywords and Ad Text and as mentioned in a previous post (What is Google AdWords Quality Score & Why is it important?) it is used for calculating your quality score which in turn is used is used to calculate your Cost Per Click. So how do you improve your Click Through Rate? Following these simple steps will put you on the right path.
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Click Through Rate Google AdWords Pay Per Click (PPC)