SEO Website Audit
This an ideal project for someone with their own off-page SEO resource, or where they can manage it themselves. It also serves to show what goes into on-page techniques, and SEO engineering.
It is a one time, on-page package that can be for an entire website, or a selection of key pages. We have designed it purely to create a themed environment and make the website as search engine friendly as possible.
We conduct keyword research and recommend the keywords to be used. We then identify issues and provide explicit SEO advice, including where the keywords should be used for best effect. Here are a sample of the items that are attended to:
1. A review of the website (and CMS where applicable) to create a list of actionable on-page SEO items. This can include, but is not limited to:
- Making search-friendly URLs;
- Providing optimised titles and meta data;
- H1 Headings;
- Footer linking;
- robots.txt configuration;
- XML sitemapping;
- Specifying necessary CMS functionality;
- Specifying plugins for WordPress websites;
- Specifying custom 404 error pages;
- Managing duplicate content issues;
- Advising on the set up of Google Webmaster Tools and Google Analytics.
2. To implement the on-page SEO instructions we will need admin access to the website. As websites are hosted and managed in different ways we can be flexible with how that is achieved.
- With full FTP access and privileges we can usually implement everything specified. We prefer to work on an exact copy or development version of your website, rather than a live site;
- With CMS or WordPress admin access, depending on the available functionality, we will be able to assess what we can and cannot implement. Any items that we cannot attend to will be supplied to you with explicit instructions so that you can implement them.
With some CMS the necessary search friendly functionality is not available. We will be able to identify any issues once we have been granted admin access. If this is the case we will also specify any modifications that need to be made to the CMS to enable our work. With WordPress we will specify any necessary plugins.