Pay Per Click Management Services

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Driving targeted traffic to a website is one of the biggest challenges an online business can encounter.

Pay Per Click (PPC) marketing resolves this issue by allowing people to bid on keywords which are entered into search engines, therefore ensuring that their business appears for only the words that they choose.

A successful PPC campaign can help increase business awareness, traffic and most importantly, sales.

Atelier SEO has a number of years experience in managing PPC campaigns for a number of different companies targeting a whole spectrum of industries. Our clients have found that a managed PPC package has helped to:

  • Improve Return on Investment
  • Increase targeted traffic
  • Grow business awareness
  • Reduce unnecessary costs

Set-up Services
We have the experience and expertise to build a completely new PPC campaign, based upon your requirements and our knowledge within your market sector. We will set up appropriate Ad Groups, Ad Text and keywords, whilst adding bid limits to keywords for constraint. As well as this we can utilise time of day, location, country and other demographics within the functional range of the PPC platform used.
PPC Copy-writing
Pay Per Click advertisements have to be written to very stringent guidelines. At Atelier SEO, we are experts at working within these given guidelines to produce focused, tight copy that’s proven to produce results.
Bid Management
To maximise revenue from Pay Per Click marketing, whilst also keeping expenditure down, bid management is essential. As part of our PPC management, we make sure you are getting the best possible placement for the lowest possible cost by using a combination of manual and automated bid management techniques.
Tracking
Whether you have an e-Commerce site or just an enquiry form, PPC tracking provides you with details of conversions from clicks on your site, due to PPC advertising. Through this, we can assess the effectiveness of your campaign and adjust your campaign suitably.
Pay-Per-Click Reporting
As part of our PPC management, you will be provided with detailed, comprehensive monthly reports so you can see exactly how each keyword is performing in your campaign as well as giving advice on the best way forward with regards to click-through rates and conversion ratios.

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