Generally speaking I like coffee, and generally speaking I like Google, so how do the instant versions stack up against the originals?

Instant Coffee- Pros
Cheaper than the original
Less time to prepare
Less to wash up
No need to grind beans

Instant Coffee- Cons
Tastes poor
I like grinding beans, I can’t grind instant coffee
Doesn’t smell as good
Can’t deliver a decent caffeine kick

Google Instant- Pros
Signed-in searchers get swifter results
Less effort required
Less thought required

Google Instant- Cons
Short-term industry hysteria
Erm…

There, conclusive scientific proof that coffee and Google are not that similar. Now, what is interesting is the early results we’ve had with keyword reporting in Analytics.

Historically we’ve had very few visits that show partial keywords, so I wanted a quick snapshot to test how Google Instant could affect that.

With our IP filter turned off I signed in to Google and ran sets of searches, for 5 keywords.

• seo engineering
• post click marketing
• seo southampton
• search agency hampshire
• ppc agency southampton

As soon as the SERP had adjusted itself and was displaying our listing for each search I clicked through to get a reported keyword visit for Analytics.

The outcome wasn’t super-sexy, but it proved a point:

Where there is no predicted search term offered and a user clicks through while their search term is only partially typed the visit is recorded with that partial keyword.

Where there is a predicted keyword offered and a user clicks through while their search term is only partially typed the visit is recorded with the full predicted keyword.

I’ve not yet formulated any opinions or uses for this information, but give it time…