For many, this might seem like a pretty basic filter in comparison to my previous hints and tips (Filter for Obtaining SEO Rankings on Google Analytics and Real AdWords Keywords in Google Analytics) and that’s pretty much because it’s so easy to do. But I was asked this the other day how to block internal traffic on Analytics and realised that not everyone really understands that you can do this  at all.

Regardless, this is still a very important filter to use, because lets face it. You and the other members of your business are probably your websites most frequent visitors, but you wouldn’t want to include them in your normal figures. As I said this is really easy to do.

Start by going to Filters in your Google Analytics and click Add Filters. Up pops the normal filter form.
Follow the example below, placing your own IP address into the field, add it to what ever profile you want and there we have it. All internal traffic is gone.