A while ago, AdWords launched Ad Sitelinks to further improve the results on the top performing ad text. Back then it was only allowed for certain campaigns that were performing well, but they must have seen something in it, as it has now been rolled out as a feature for all campaigns.

If you have never heard of them, Ad Sitelinks are extra links in your Ad Text which will show up in your Ad Text if AdWords determines that it matches the keyword searched on. It will either show the two or one line format that we have seen with sitelinks on natural search.

This is a great addition and one that I look forward to using.